Master-Planned Communties LMC – Discussion Highlights
Driftwood Tour hosted by DLC
State of the Market – Todd Larue – RCLCO
Deed Restrictions – implementing, modifying, and terminating – Frank Carrell – Winstead PC
Housing Slowdown Happy Hour Event
The Grove Review
The Grove Project Tour
Todd Hornback – Brookfield Community Tour
- Presentation about a unique model to MPC visioning and management. Co-Here is managing several MPC’s in Austin and around the country.
- Provided insight about the resident engagement work that they do that results in a bonded community and neighborly lifestyle
- Tour of the amenity program and discussed how they work with the developer at various phases of a project
Land Advisors – Cooper Glass and Hal Guggolz
Presentation from local brokerage and land capital provider regarding the growth of Austin and the path of land sales to fringe communities. Discussion about locations of MPC’s over time and the areas that are most prepared for the growth now.
Barbara Wray – Marketing Solutions
- Welcomed Karin Montgomery to Council representing Brookfield.
- Logan Kimble announced his move back into Single Family Dev work with Landsea Homes.
- Barbara Wray shared MPC award winning lifestyle marketing strategies based on Wick Marketing’s recent work around the country.
- Discussed the importance of managing social media, Mature consumers engage in dialogue with the brand, Younger consumers ‘watch’ the brand.
New Member Introductions – discuss topics for 2022 calendar year
Caldwell County Judge Haden / Mustang Ridge Mayor Bunn /John Littlefield – SW Engineers / Lockhart EDC Executive Director Mike Kamerlander / Greater San Marcos Partnership – Jessica Inacio and Charles Simon Uhland
- Caldwell Leaders urgently preparing infrastructure & services for dynamic MPC growth.
- Development Agreements are Norm for new lot types/density in this environment.
- Interest coming from Larger Companies and National Builders. Lockhart specifically is well prepared and positioned.
- February 2021 Topic: MPC Branding (benefits of the charrette process); Guest speaker: Tom Woliver, Oxland Group; Takeaways: 1) Start the vision/canvas session (2-3 days) at the beginning of the development and not as an afterthought once all cost, plans, and engineering has been completed; 2) For resistant municipalities, invite them to the canvas process so they can buy-in to the vision; 3) Have a strong team (planners, architects, marketing, creative types, etc.) and trust them to do their work; you can “bring everything back to earth” at the end of the session.
- January 2021 Topic: Reflection upon 2020 and what’s on the horizon for 2021; Takeaways: 1) Discovery Land developing private golf course community in Driftwood near the Salt Lick with homesites starting at $1MM; 2) City of Austin and Travis County still very unpredictable and slow in responding to plan submissions; 3) Class A apartments doing fine but Classes B and C suffering.
- September 2020 Topic: Amenities; Takeaways: 1) Trails remain highly popular, especially in light of COVID; 2) Fitness stations at trails sound good but not used very often; 3) Consider fitness amenities near the amenity center, as well as outdoor events.
- August 2020 Topic: BDX to discuss how housing preferences are changing both generally and in light of the pandemic. Takeaways: 1) How home shoppers preferences are changing both before and during the pandemic; 2) Consumer preferences for community amenities; 3) Virtual home shopping and how it affects master planned community developments.
- July 2020 Topic: Entitlements; Takeaways: 1) Entitlements are important to the development process; 2) Each municipality has it’s own process; 3) Not all municipalities are as open to deviations from their standards.
- June 2020 Topic: Hipsturbia; Takeaways: 1) Hipsters and Millennials are looking for more from their neighborhoods/homes; 2) More inclusive and diverse neighborhoods, amenities, and services; 3) More purpose to the spaces; 4) More access to delivery options for food, groceries, and other necessities.
- May 2020 Topic: How the current pandemic situation is affecting development world; Takeaways: 1) Development projects are being pushed forward; 2) Companies are taking safety steps to keep employees and guests as safe as possible; 3) MPCs will mostly remain the same, but will likely have more outdoorsy areas and more shared spaces going forward.
- April 2020 The council released and then reviewed a survey.
- January 2020 Continued discussion of outcomes from meeting with City of San Marcos and planned topics for future meetings
- December 2019 Reviewed outcomes from meeting with elected officials and city staff at City of San Marcos
- November 2019 Met with representatives from City of San Marcos